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74% ARR Growth and Stronger Media Technology

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COPENHAGEN, August 30, 2022 (GLOBE NEWSWIRE) — apublication no. 92022

Media technology company Hypefactors shows strong growth in the first half of 2022. Key figures are:

  • ARR: 74% growth

  • Revenue: 79% growth

Revenue for the period amounted to DKK 4,528 million compared to DKK 2,530 million in the first half of 2021, representing an increase of 79%. Earnings before interest, taxes, depreciation and amortization (EBITDA) reached DKK -0.198m compared to his 2021 first half which showed his EBITDA of DKK -2.231m. Hypefactors reached an Annual Recurring Revenue (ARR) of DKK 9.9 million per 30 June 2022 (30 June 2021: DKK 5.7 million). This is a 74% increase over the last 12 months. The primary commercial focus has been direct sales to corporate clients with a complete media intelligence platform. Hypefactors is a revolutionary media intelligence technology developed using artificial intelligence and machine learning to make communication effectiveness measurable and optimize workflows through automated, easy-to-use solutions. Our unique in-house crawler technology combined with partnership agreements allows us to monitor everything from print, online and broadcast media to review sites and social media platforms such as Facebook, Instagram, Twitter, YouTube, Pinterest and TikTok. In the first half of 2022, the platform has been expanded, improved and refined, making our unique technology assets stronger than ever.

technology assets
The company launched its Names of Interest (NOI) technology in June 2022. NOI technology is Hypefactors’ proprietary AI-based implementation of Named Entity Recognition (NER), bringing NOI to new levels of accuracy and scale. NOI is the media equivalent of “points of interest” used in global navigation technology. NOI’s underlying AI can be products, services, companies, governments, foundations (or any legal entity), countries, states, regions, cities, villages, landmarks, people, sporting events, and special occasions that you may find useful. automatically identify and classify the names of Or interesting.

By applying live and continuous NOI enrichment to all global media data, Hypefactors lays a new technological foundation that can achieve new levels of media monitoring accuracy, and uses NOI personalization and recommendations to create new We can build PR/Communication product solutions. It can be built for data-driven decision-making business segments such as marketing and finance.

Combined with recent data enrichment additions to Hypefactors’ Atlastic media intelligence technology, automated analysis of brand reputation and trust across earned media mentions, the inclusion of automated NER technology is a key part of a total solution. It’s the foundation. NOI is powered by his AI-based NER developed by Hypefactors’ team of AI engineers and linguists. It builds on existing multilingual AI building methods that are also used for reputation and presence AI. A unique approach contributes to Hypefactors’ unique technology assets and IP base. NOI is a pivotal technology that will take media intelligence to the next level and is the cornerstone of new innovative product features planned for late 2022 and 2023.

income statement, H1-2022

DKK.

H1-2022

H1-2021

Earnings

4,528,437

2,529,778

Work with your own accounts recognized by assets

3,627,572

3,002,280

Raw material costs and consumables costs

-2,475,154

-2,115,657

Other external costs

-697,503

-1,096,130

Guruoss proWhatMet/loss

4,983,352

2,320,271

labor cost
Earnings before depreciation

-5,181,332
-197,980

-4,551,396
-2,231,125

Depreciation, Amortization and Impairment

Intangible and tangible fixed assets, factories and

Device

-3,111,449

-2,340,300

public relationsoWhatMet/loss beWhatore WhatMenancMeal Mencometerse and expense

-3,309,429

-4,571,425

financial income

0

0

financial expenses

-954,987

-412,536

Income before tax

-4,264,416

-4,983,961

Tax on profit/loss for the year

592,316

0

Net proWhatMet/loss Whator ttimee year

3,672,100

Four,983,961

balance seat3June 0

DKKMore

H1-2022

H1-2021

assets
Ongoing development projects
intangible assets

13,319,724
13,319,724

12,722,320
12,722,320

Other fixtures and fittings, tools and equipment
property, plant and equipment

0
0

96,918
96,918

deposit
fixed asset investment

233,940
233,940

233,940
233,940

Fixed asset

13,553,664

13,053,178

accounts receivable

3,042,478

1,868,316

Income tax receivable

2,019,891

847,056

advance payment

202,475

148,619

receivables

5,264,843

2,863,991

bank and cash on hand

1,292,969

1,346,419

current assets

6,557,812

4,210,410

assets

20,111,476

17,263,588

DKKMore

H1-2022

H1-2021

debt and equity

share capital

1,113,866

955,250

Provision for development expenses

12,633,028

11,811,435

retained earnings

-13,283,597

-13,513,900

stock

463,297

-747,215

Other debt
long-term borrowing

4,186,207
4,186,207

3,500,000
3,500,000

Trade payable

3,559,352

4,010,212

Accounts payable to group companies

841,304

841,304

Other debt

3,773,442

4,642,759

deferred revenue

7,287,874

5,016,528

short-term borrowing

15,461,972

14,510,803

debt

19,648,179

18,010,803

debt and equity

20,111,476

17,263,588

Outlook and capital resources
Demand for comprehensive media intelligence technology solutions is expected to continue to grow. The company continues to expect him to reach his ARR in the range of DKK 10.5-12.0m by the end of 2022. Continued investment in technology and commercial scaling to ensure long-term ARR growth is expected to result in negative HIS EBITDA. The Board always aims to optimize the company’s capital structure. A group of investors injected his MDKK 6.0 into the company (private placement, capital increase) to support business growth and enhance equity and capital resources. Loans for MDKK 4.0. The first loan tranche (MDKK 2.0) from Vaekstfonden was paid to the company in Q3 2022.

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about hype factor that’s why

Hypefactors is an integrated AI-powered earned media technology platform that supports better media intelligence and reputation/trust management.

Hypefactors combines data, analytics, technology, and tools to deliver a unified, easy-to-use experience. It has all the tools to automate and simplify your work and all the facts to document your results. In addition to media monitoring across various media channels, the platform provides access to many facts. Automated documentation of the monetary value and quality rating of each third-party media mention. The platform also includes other time-saving tools like auto-generated media reports and a mobile app that gives you access to real-time media mentions. The company is listed on his Nasdaq Growth Market in Copenhagen, Denmark.

For more information, please contact:

Casper Janns, CEO: Tlf.: +45 20167481, email: cj@hypefactors.com

Pierre André Montjovet, Chairman of the Board: Tlf: +41 (0)78 922 33 0,
Email: p.montjovet@heritage.ch

hype factor that’s why
Cron Princess Segade 8B
1306 Copenhagen K
Denmark
www.hypefactors.com

Certified Advisor
oaklins denmark
Ostergate 26B
1100 København K
Kim Harpøth Jespersen, Partner, M +4552150243, Email: k.jespersen@dk.oaklins.com
www.oaklins.cometers

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