May 29, manufacturer Lal Singh Chadda released the movie trailer at the grand finale of the Indian Premier League (IPL) 2022. Soon after, #BoycottLaalSinghChaddha became his Twitter top trending his hashtag. Since then, social media platforms have gone viral with the hashtag boycott him whenever a song or movie promotional poster of him is released.
A few days before the movie’s release on August 11, acerbic hashtags targeting the film’s lead actor took several forms, including #BoycottAamirKhanmovies and #BoycottKareenaKapoorkhan.
Twitteratis covered remarks allegedly made by actor Aamir Khan in 2015 about rising intolerance in the country and a scene in his 2014 film. PenaltiesActress Kareena Kapoor Khan has come under fire for her earlier remarks that if you don’t like the movie, don’t watch it. Both recently urged audiences not to boycott the film on various forums.
However, the damage seems to have been done. Lal Singh Chaddathe official adaptation of the 1994 Hollywood film Forrest Gumpwon Rs 1.17 crore on its first day. This is the lowest figure for Aamir Khan in over a decade. The net collection further decreased to Rs.700 crore and his Rs.900 crore on the second and third days respectively.
mixed view
The film itself has received mixed reviews from moviegoers and film critics, but could its poor show be attributed to boycott calls on social media?
Opinions of film industry experts are mixed. Film critic and film industry analyst Taran Adarsh feels that the boycott call has affected Aamir Khan’s performance in his latest film. “Please stop denying #boycott calls, they do not *affect the film industry*…In fact, these #boycott calls *made a dent and affected #LaalSinghChaddha’s #BO numbers. Oh… face it!” he tweeted.
Kamal Janchandani, Chairman of the Multiplex Association of India (MAI), said that all negative comments on social media, even if unsolicited, do not have a significant impact on the film business and film performance. says no.
“If a movie is good, positive reviews, word of mouth, and people praising it on public platforms will help and make the movie even bigger. It rarely has a negative impact,” said Gianchandani. He added that critical review and discussion of films in public forums is part of the business, and that it is the materials, marketing, and actors’ ability to attract audiences that ultimately determine the fate of a film. I did.
Bollywood actor Aamir Khan arrives to promote his upcoming movie ‘Lal Singh Chadda’ in Jalandhar on Wednesday 3 August 2022. (PTI)
Sangeet Hemant Kumar, an entrepreneur with an interest in real estate and Bollywood, said negative propaganda of this magnitude would affect the film business because of the power and prevalence of social media. Calling the trend of boycotts on social media “unhealthy,” Kumar said, “These trends are not only harmful to the film business and the country, but they also kill the creativity of artists and filmmakers.” I will.”
As the pandemic-stricken film industry looks to Bollywood’s big bang release for recovery, the Twitter platform is flooded with the hashtags #BoycottVikramVedha (Actor Hrithik Roshan’s next film), #BoycottPathaan (Shah Rukh Khan ), #BoycottBrahmastra is already trending. (starring Ranbir Kapoor) and Boycott Bollywood.
“There are a lot of negative opinions on social media platforms that have a negative impact on society.
published to
August 16, 2022
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