“The less hours you have to work, the more you can get done.” — Andy Rooney.
Of all the “words of wisdom” I’ve used in this space, this one, from one of my favorite journalists, is probably the most relevant. I have never done writer’s block once a day in my life. I used to “sit down and he blocks the GD thing” every day. Labor.
The nationwide emergence of legal sports betting has brought a goldmine to the media, especially to local sports networks (such as Sinclair naming each RSN Bally Sports). As that segment of the industry spreads across the country and becomes more accepting of what is excessive and what is not in terms of marketing spending directed at customer acquisition, other new forms of digital gambling are opening up marketing budgets and We are spending more on sports. Sponsorship.
Lucra Sports is a one-year-old startup that seeks to harness the power of three powerful, complementary addictions: social media, sports and gambling. Lucra offers ‘peer to peer betting’ on more than 100 competitions, not only spectator sports, but also board games, cornhole, recreational sports, video games, peloton and many other physical challenges.
Targeting casual sports fans, the early app has more than 10,000 downloads and more than 100,000 bets, according to Dylan Robbins, founder and CEO of Lucra. We are now starting to spend money on sponsorships to increase brand awareness.
First, in a deal with Spartan Race, Lucra will sponsor select races, starting with the SoCal Spartan Trifecta event on October 22nd. The company is also looking at motorsports and traditional teams to sponsor his sport.
“Fitness is one of the main categories we focus on, so Spartan works there and is a great fit for our target (75% male, 18-30),” he said. Robbins said. Spartan Race feels like our environment….but I care more about the level of engagement than the number of customers. ”
Lukla is also eyeing motorsport and traditional team sports sponsorships
Lucra’s aim is to build enough scale that membership-wide advertising and marketing makes sense. Robbins foresees a marketing program in which instead of cash he’ll bet on sponsored products like the Big Mac and Bud Light.
Activations include social media challenges inside and outside of Spartan events and pre-race physical competitions.
Lucra has raised approximately $12 million in funding. Its investors include Bucks owner Mark Lasry, Clippers vice chairman Dennis Wong, sports/tech VC fund 76Six Capital, and Raptor Group, founded by AS Roma chairman Jim Parrotta. of sports heavyweights. Athlete investors include Bucks forward Khris Middleton, his longtime NFL wideout Emmanuel Sanders, USWNT player Julie Aerts and her husband, Cardinals tight end Zak Aerts, tennis player Including John Isner, former player James Blake.
Based in Rye, New York, Cadence Solution Partners helps negotiate and activate deals.
Third-party lottery selling app Jackpocket is in its ninth year and is maturing, raising over $200 million in funding from some of the biggest names in sports and expanding into team sponsorship deals.
Jackpocket is just one year away from its first team deal with the NY Jets, which has since been complemented by additional deals with the Islanders, Mets, Rockies, Texas Rangers, Twins, Mavericks, Devils, Rutgers and New York Racing Association. I’ve been The company is also looking for awareness and engagement, typically through radio and digital media, in-game app displays at venues, and hospitality deals.
Private investors in the sports community include Mavs owner Mark Cuban, Isles co-owner John Ledecky and Padres third baseman Manny Machado.
Jackpocket’s selling point is that it can provide access to 13 different “lottery jurisdictions”, but in line with legal sports betting restrictions, you must be physically present in those areas to play. .
Many properties already have state lotteries as sponsors, but Zach Lang, Director of Sponsorship and Marketing at Jackpockets, said his company has a “subcategory” called “official digital lottery courier.” It said that it was “creating
Jackpocket-backed brand recalls reach 37% in the New York metropolitan area, where the company’s headquarters and most of its sponsorships are located, according to Lang. “We want to continue to build places where we become national brands, especially in the West and South,” he said.Florida and California [regulating a lottery]said Lang.
The Islanders deal is one of Jackpocket’s seven NYC area team deals.
- Cadillac, Moderna, La Roche-Posay and Explore Asheville are among the new USTA sponsors of this year’s US Open, said SBJ’s Brett McCormick. Brands include American Express, Chase, Emirates, JPMorgan, Chubb, Deloitte, Evian, IBM, IHG Hotels, Polo Ralph Lauren, Rolex, BodyArmor, Gray Goose, Heineken, Lavazza, Mount Sinai, Ticketmaster, Tiffany & Wilson.
- US Soccer’s bilingual marketing campaign, “Only Forward/Solo Pa’lante,” has been in effect since the start of last year’s World Cup qualifiers and will serve as a rallying cry ahead of and during this fall’s event in Qatar. , reports Alex of SBJ. Silverman. Created in collaboration with New York-based agency ICNCLST, the campaign aims to highlight the different backgrounds of USMNT.
- Strategic’s Peter Stern has seen it all in a quarter century. As his agency celebrates its 25th anniversary this summer, I caught up with Stern to talk about his roots in the shoe business and his plans for the future.
